The Psychology of Change Management


In business, change is necessary; however, change is difficult. Leaders and employees are often resistant to change. But it pays to be more strategic. Unfortunately, no one seems to know what being more strategic is really about. This is where the psychology of change management comes in to play.


According to John Kotter, only 30% of change programs succeed. Being strategic about change management means a consistent focus on core directional choices that have the best chances of leading to a positive future. Consistency seems to be the key to success in change management. Here is the process involved in the psychology of change management in five easy steps:


1. What Are You Solving For?

Sometimes leadership becomes entangled in developing solutions for problems that aren’t clearly defined. It’s a common dilemma that even the largest companies aren’t immune to. Make sure the dynamics of any issue are fully understood by everyone involved before devising any solutions. For instance, purchasing CRM software won’t address issues caused by staff not understanding how social media works.


2. Know the Starting Point

Where are you coming from? Are you underestimating the less pleasant aspects of a situation? Is this sales slump an anomaly, or is it part of a larger trend? Do you have an accurate and balanced picture of reality?


3. What are the Goals?

Can you imagine and articulate the desired outcome? If you can’t, no one else will be able to either. Give others and yourself a clear sense of direction.


4. Face Any Obstacles

Once goals are in place, it’s time to face any obstacles. Most people overestimate or underestimate the impact of potential obstacles. It’s important to be as impartial as possible in determining and facing obstacles that occur.


5. Develop a Core Directional Focus—Then Get Specific

Developing a directional focus can enable you to focus time and energy appropriately. Most motivated leaders move from vision to tactics without developing strategies. This results in uncoordinated efforts that don’t properly utilize resources and time.


The goal is to navigate through change and position yourself and your business for a series of increasing successes. Following these five basic steps can mean the difference between developing a hazy plan to be more strategic. And when you become more strategic and reaping the rewards of effectively implementing change.

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