5 Smart Strategies for Mastering Twitter for Your Small B



Nearly everyone is making use of Twitter for marketing purposes these days. This popular social network is being used by celebrities, businesses, and corporations for brand development. Is Twitter the right marketing tool for your small business? The answer is a resounding, yes! But how can you make Twitter work effectively for your business needs? Discover five fool-proof strategies to harness this marketing medium :

140 Character Marketing Power House

Twitter? Really? How can you fit a solid marketing strategy into 140 characters? Yes, Twitter is a social media platform populated by “tweets” which are brief messages, usually two short sentences or less. At first, the length of the message appears to be a major obstacle, but it’s the brevity that actually makes Twitter exceptionally valuable. These tweets offer business owners two priceless assets:

Conversions
Relationships

It really isn’t hard channel those short marketing blurbs as a means to drive targeted traffic to your website and develop profitable relationships with consumers. All it takes is a small amount of time and some initiative.

How to Use Twitter More Effectively

Twitter wasn’t designed for posting long and insightful messages and articles. You will never be able to fully advertise their product lines using this social network, but that’s okay. Twitter was designed for sharing and creating conversational opportunities. Business owners can share links to insightful blogs and product pages. However, the very best thing about Twitter is that valuable posts are often re-tweeted and shared by followers. Each message posted has the potential to go viral and the reach levels are infinite!

One of the first steps in using Twitter for marketing is acquiring a network of followers. It may seem impossible to get noticed, but there are a few simple steps business owners can follow that will increase the chances of maximum exposure:

Start Networking

Whatever you do, do not begin using Twitter by blasting out updates. Twitter is about joining conversations. The first step to success is to start listening in order to join the conversation. The purpose behind this medium is to engage in sharing and exchanging relevant information. If you can do that you’ll find your networking efforts can pay off as followers quickly turn into customers, partners, or employees.

Learn the Lingo

Yes, you’ll need to learn how to effectively convey messages on this medium. This means, you’ll need to learn how to use hashtags so potential leads can locate relevant content. If you learn how to use those

Engage Your Followers

It’s much easier to stand out in a sea of voices if business owners offer followers original and interesting content. Posting links to enticing product photos, running contests, and sharing industry related articles can boost sharing. The main idea is to be informative and engage in real conversations.

Use Third Party Apps

Face it. You’re a busy person if you run a small business. There are apps that help you find colleagues, experts, and other influential people. There are also apps available to manage content dissemination.

Mention Experts & Followers

Maintain goodwill on Twitter by publicly thanking followers for re-tweeting content. Twitter is designed to foster relationship building and the best way to do this is by returning re-tweets.

Twitter is an excellent marketing tool for small businesses and small business owners would be wise to integrate this network into their marketing strategies. Don’t get left in the dust just because Twitter is intimidating or unfamiliar. Embrace Twitter to stay a step ahead of the competition.

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